As per Wyzowl, “87% of people have been convinced to buy a product or service by watching a video, up from 82% in 2024”.
In 2025, ecommerce product videos have become incredibly crucial to the success of a business. Its importance reaches a whole new level when the business is into products that are a bit complicated. That’s where such videos come in, and the results have been superb, to say the least.
Thus, to gain positive results, you must have a product video. However, creating such videos isn’t child’s play. There’s a lot you need to know before you jump straight into it. In this guide, we’ll be discussing all of those topics. So, let’s start right away-
What are ecommerce product videos?
If you’re here, you must already know what e-commerce product videos are. However, for the unaware, these short videos demonstrate a product’s features and/or benefits. By going through these videos, a potential customer can understand its use and thus decide whether he wants to buy that product or not.
For example, let’s say you are looking for a modern vacuum cleaner on Amazon. An effective e-commerce product video will show how to use that product and/or what benefits it can bring to your life.
Benefits of E-commerce product videos
Beyond the obvious benefit of helping customers with their purchase decisions, it offers several benefits, which are mentioned below:
Higher Conversion Rate
Ask yourself, “Would you buy a product you don’t know how to use”? Probably not. But, what if someone could explain how to use that product? The chances will naturally increase. That is precisely what an e-commerce video does by explaining how to use the product and why it’s worth buying.
In fact, a study by Saleslion reveals that adding a “video on landing pages can increase conversion by 80%”. Similarly, as per Wyzowl, 81% of people bought or downloaded an app after watching a video about it.
Higher Trust and Less Returns
Since a product video shows the product being used in a real-life scenario, it sets clear expectations. Once you go through the video, you know what purpose the product serves and what benefits it may offer.
Naturally, this leads to higher trust as you have already seen the product in action. Similarly, such products have lower return rates since customers get a better understanding of their use.
Improves the Shopping Experience of the Customers
While product images do give a basic idea about the product, videos take the experience to a new level. Think about this way: product images are usually uploaded in perfect lighting.
While product videos may also be created in studio conditions, it does help in understanding how the product will look or work in real life. This does make a world of difference in tech, fashion, and home decor items.
Incredibly useful for Social Media
With social media platforms like Instagram, Facebook, and TikTok prioritizing video content, the importance of ecommerce product videos can’t be overstated. Companies that feature product videos will fare better in terms of organic reach and ad performance.
Good for SEO
Marketers would understand the level of effort that goes into improving your site’s rankings. An underrated benefit of an ecommerce product video is that it’s good for SEO.
You might have noticed how Google has been incorporating video results in the search page results of late. Therefore, if you’re not having video content on your website, you’re letting the competition race ahead.
Different types of e-commerce product videos with examples
Although serving the same purpose, there are different types of e-commerce product videos, which are discussed below. Under this section, we will also cover an example of each type.
Product Demo Videos
The above video shows how to use the Senco Blender to create the perfect purees.
These videos, as the name suggests, show you how to use the product along with its features and benefits. Such videos are suitable for technology and SaaS products. For example, Hair dryer brands showing you how to dry your hair and utilize the different modes available.
Explainer Videos
This video we made for one our client shows the One in All Application that helps users search any movie without wasting time on different platforms.
Explainer videos are used to explain a complex product or issue. These videos are suitable for IT software and technology products. For instance, A video on how to use Macros in MS-Excel.
Review Videos
In this video, popular tech YouTuber Marques BrownLee reviews the iPhone 15.
As you might have guessed already, these videos give a detailed review of a product or a service. Example- A tech YouTuber’s detailed review about a phone he used for some time. These videos are best suited for Electronics and Automobiles.
Comparison Videos
In this video, popular Tech YouTuber Matthew Moniz compares the iPhone 14 and 15.
Such videos work well for electronics and consumer goods and are created to compare one product with another product(s). For instance, A video about two bikes that highlights the differences between them and explains what kind of consumers should opt for them.
Lifestyle Video
The above model shows what an Addias Firebird Tracksuit looks like.
These videos show the product being used in real life and how you could do the same in a similar setting. For instance, A Fashion influencer wearing a white suit to a formal dinner. Such videos are suitable for home decor and fashion items.
Testimonial Videos
The above video shows how Zoom makes life easier for its users.
These provide proof of the effectiveness of one’s product or service. While such videos work well for every category, they’re especially useful for fitness trainers and marketing agencies. Example- A man in his 40s talking about how he transformed his look after taking personal training lessons from Mr. X.
What are the key elements of a high-converting product video
Just because you have a product video on your website doesn’t mean you’ll see positive results. For that, you need a high-converting product video. Here are some of the key elements of such videos-
It should be engaging and logical
Your product video should convey what problem you’re trying to solve, the impact it will have, and how you’re going to do that. Additionally, this should be done in an engaging way.
For instance, For a nasal spray company, the product video could open with a person unable to sleep due to nasal congestion. By using the product, he feels relieved and falls asleep. The next day, he is energetic because he slept well last night, thanks to the nasal spray.
The Production Quality should feel premium
Even if you are working on a budget, the video’s production quality should feel premium. In other words, your video shouldn’t have blurry footage, bad lighting, and poor audio quality.
When your resources are limited, you can’t afford to make a lot of mistakes. Hence, you should focus on your core business activities and outsource your video-making work.
We at Motionplay Studios have created several high-quality ecommerce product videos for our clients at affordable pricing. Click here to get in touch with us about how we can help you.
Have a strong Call-to-action (CTA) at the end
Let’s say you have created a high-quality ecommerce product videos, and you manage to keep them engaged. Now, what to do with that attention, you may ask. Include “Buy Now” in your video and direct them to where they can buy the product. You could also include “follow for more” and get them to your social media profiles.
It should be optimized for Mobile Devices
A recent study reveals that over 75% of video views happen on mobile devices. Thus, your video should be optimized for it. To do that, you should use square (1:1) or vertical (9:16) formats for social media.
Have you ever noticed how most videos have captions? Well, that’s because a lot of users scroll with the sound off. Therefore, your video should not only have captions but also be in the center.
It should solve a problem and/or make an emotional connection with your audiences
As we previously mentioned, your product video should have the key elements of problem, solution, and result. However, not every product fits into this criteria. So, what do you do in that case?
You try to connect with your audience on an emotional level. For instance, alcohol ads often show people enjoying themselves at bars and parties with drinks in their hands.
Tips for creating a high-converting product video
Now that you know what makes a video highly converting, it’s time to learn some ecommerce video production tips. Here are some of those:
1. Define your goals
At this point, you could very well start recording, and it may turn out great. However, your chances of success are always better with a structured approach.
You should know who your audience is, what you’re offering to help them, and what your goal is. For instance, the goal of your video could be to get new customers, increase brand awareness, or educate them about a topic.
2. Create an effective script
For a script to be effective, it has to deliver your message engagingly and logically. If you are trying to sell a product, it should follow the problem-solution-impact format.
Next, keep a simple sketch of the key scenes and their description. This becomes especially important if you’re looking to make an emotional connection. Lastly, keep the video short (between 30-60 seconds) and engaging.
Do note that it’s important to make a solid impression in the first 3 seconds, else the viewers will scroll past your video. For that, be sure to start with a hook that you’re certain will hold their attention.
3. Choose the right video length and style
While short videos work well for social media platforms, the reverse is true for in-depth product demos. Hence, the video length should be based on its type and the platform it is made for.
When we think of videos, we often think of videos with characters to the viewers or each other or one with a voiceover. However, some companies find caption-only videos work best for them. Consequently, it’s better to experiment before settling on a video style.
At this point, you could choose to live shoot an ecommerce product videos. However, 3D animated videos are more affordable and allow for better flexibility, especially if your product has multiple variants.
If you need 3D animated videos for your business, we at Motionplay Studios are here for your service. Shoot us a message, and we’ll help you convert more and spend less.
4. Final Editing and Optimization
Once you have shot your video content for ecommerce, check if you can trim any unnecessary parts. The goal is to keep your video as concise and engaging as possible. Next, be sure to add centered captions, as previously mentioned.
Before settling on a certain style, be sure to experiment with slower and faster paces and different CTAs to see what works best for you.
Where to distribute your Ecommerce product videos
After creating your video, it’s natural to think about where to upload it. Now, we are not covering the obvious ones like your website, Amazon, other marketplaces, and social media. Here, we’ll talk about what else you can do:
Ads
By investing in Google Video ads, your content will appear across Google’s Display Network, which includes YouTube. You can also invest in Facebook and Instagram ads, which is great for impulse buying
Email marketing
As per Oberlo, adding videos to your email can increase click rates by 300%. Therefore, you shouldn’t shy away from including your product video in your emails. You can do this to persuade your potential customers or re-engage with your past customers.
To make sure most people view your video, you need to make things as easy as possible. For that, include a play button overlay that directs them to your website or YouTube.
How to measure the performance of your ecommerce product videos
Once you upload your video to different platforms, it’s important to measure its performance. This is done to find out what works and what doesn’t, to do better next time.
You can measure the performance of your video through engagement metrics like play rate, engagement rate, and heatmaps. Another way to do this is through conversion metrics like average order value and return rate comparison, among others.
Conclusion
Ecommerce product videos demonstrate a product’s features and/or benefits. Such conversion-boosting product videos are good for SEO as well. Once you get access to your ecommerce product videos, be sure to upload it to various platforms and use it for ads and email marketing, beyond the obvious ones.
You can measure the performance of your ecommerce product videos through different engagement and conversion metrics like play rate and average order value.
While there’s no written rule that you can’t achieve great results by creating the videos yourselves, companies often outsource such work due to equipment cost and expertise.
We at MotionPlay Studio have already helped several businesses achieve positive outcomes with our videos. Want to be next? Book an appointment with us today.
